incredible is
waiting to
be known.

Dr. Carl Sagan

(American Astronomer,
Writer and Scientist, 1934-1996)


The Freed Vance Research Group has experience in all phases of research using a variety of research techniques.

Some of our methodologies include:

Qualitative Research >

Using various exploratory and developmental
market research methods, we are able to deter-
mine depth and range to uncover attitudes and

  • Focus Groups and Mini-Groups
  • Di-ads and Tri-ads
  • In-depth Interviews
  • Usability Testing
  • Eye Tracking

Quantitative Research >

Using a variety of methods to measure size and segments, we are able to draw conclusions and measure incidence, project and estimate quantity.

  • Field (in-home) and/or diary studies
  • Intercept studies
  • Online, mobile and telephone surveys

Some of our specialized techniques include:

  • Brainstorming and Idea Generation
  • Collages and/or Tangrams
  • Laddering
  • Dial-testing
  • Sorting Procedures

Some specific research studies we have conducted include:

  • Advertising Development and Evaluation
  • Awareness Tracking
  • Brand Equity Research
  • Branding Exploration
  • Cognitive Pre-testing
  • Concept Testing
  • Employee and Customer Satisfaction
  • Market Segmentation Research
  • Movie and TV Pilot Testing
  • Name, Package and Logo Research
  • New Product Development
  • Pricing Research
  • Product Positioning Research
  • Retail Positioning Research
  • Retail Testing
  • Sales Analysis Research
  • Usability Testing