Somewhere,
something
incredible is
waiting to
be known.
Dr. Carl Sagan
(American Astronomer,
Writer and Scientist, 1934-1996)
Services
The Freed Vance Research Group has experience in all phases of research using a variety of research techniques.
Some of our methodologies include:
Qualitative Research >
Using various exploratory and developmental
market research methods, we are able to deter-
mine depth and range to uncover attitudes and
beliefs.
- Focus Groups and Mini-Groups
- Di-ads and Tri-ads
- In-depth Interviews
- Usability Testing
- Eye Tracking
Quantitative Research >
Using a variety of methods to measure size and segments, we are able to draw conclusions and measure incidence, project and estimate quantity.
- Field (in-home) and/or diary studies
- Intercept studies
- Online, mobile and telephone surveys
Some of our specialized techniques include:
- Brainstorming and Idea Generation
- Collages and/or Tangrams
- Laddering
- Dial-testing
- Sorting Procedures
Some specific research studies we have conducted include:
- Advertising Development and Evaluation
- Awareness Tracking
- Brand Equity Research
- Branding Exploration
- Cognitive Pre-testing
- Concept Testing
- Employee and Customer Satisfaction
- Market Segmentation Research
- Movie and TV Pilot Testing
- Name, Package and Logo Research
- New Product Development
- Pricing Research
- Product Positioning Research
- Retail Positioning Research
- Retail Testing
- Sales Analysis Research
- Usability Testing