Marketing is
not a battle
of products;
it is a battle of

Al Ries & Jack Trout

The 22 Immutable Laws of Marketing


The Freed Vance Research Group is a full-service, market research and consulting firm offering a wide range of services designed to support the needs of clients on a national scale. From traditional market research to customized strategic consulting, FVR has proven success in providing strategic direction to diverse businesses and organizations at critical times in their lifecycle.

As research consultants specializing in consumer behavior, we find solutions to eliminate the communication barriers that can exist between a company and consumer perceptions. Recognizing that the needs of each client are unique, we customize our services to meet the specific requirements and resources of each client. Through tailored techniques, we determine the fundamental reasons and beliefs influencing consumer attitude and behavior, while providing specific solutions to achieve client objectives and goals.

It is our goal to exceed your expectations and identify marketing solutions to gain leverage in the marketplace. Our success is solely determined by the positive results we achieve for our clients.


Our mission is to help companies learn and understand‚ not just the facts‚ but the fundamental reasons and beliefs influencing consumers´ attitudes and behaviors so they can grow.


We are a woman-owned and operated, full-service research company that focuses on closing the communication gap between companies and consumers - not just providing data and report results‚ but actual customized solutions. As a small company‚ we will give you the personal service you deserve.

We know that business is constantly changing and needs quick results. Our staff is here to work with you throughout the entire process.

All research consultants are well trained and experienced to look for the deeper insights to help you meet your needs and goals during these key stages in development cycle of marketing growth.