QUALITATIVE RESEARCH >
Using various exploratory and developmental market research methods, we are able to determine attitudes, beliefs and intentions in a directional sense. Types of qualitative research we have conducted include:
- Focus Groups
- Di-ads and Tri-ads
- In-depth Interviews
- Usability Testing
- Diary Studies
- Ethnographic Research
- Intercept Studies
QUANTITATIVE RESEARCH >
Using online and mobile survey methods, we are able to measure incidence, draw conclusions, and project and estimate quantity. Specific research studies we have conducted include:
- Advertising Development / Evaluation
- Awareness Tracking
- Brand Equity Research
- Branding Exploration
- Cognitive Pre-testing
- Concept Testing
- Employee and Customer Satisfaction
- Market Segmentation Research
- Movie and TV Pilot Testing
- Name, Package and Logo Research
- New Product Development
- Pricing Research
- Product Positioning Research
- Retail Positioning Research
- Retail Testing
- Sales Analysis Research