“We have used The Freed Vance Group for over a decade. Somewhere early on, they became more of a partner, not just a vendor. A lot of moderators and vendors will do what we need, conduct a project, send the report. FVR thinks outside the box. They thrive on challenges. They know research, but they know our business too. Stacey, and her team, exclusively moderate all our B2C and B2B efforts. They have been a successful part of the strategy behind our TV campaigns each year. They help us test new product ideas with dealers and they help us tune in to the heartbeat of what is happening in our category. They’ve done UI testing, focus groups, in-depth interviews (both in-person and via phone). They have even gone to conferences and done recruit-onsite one-on-one interviews with conference attendees. If you have a question, they will help you find the answer. Consumers and business owners comfortably engage with them because FVR brings a great energy to the room. Probably the most important reason we use them, they are truly invested in our success. They know how we think and they see our vision. They are also fun, funny, kind and good people. Best of the best!”

Tracey Holupka, Director Brand Strategy & Research

CARFAX